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Technical handbook covering core topics.
Key Takeaways
- [Page 2] ALSO BY CHIP HEATH AND DAN HEATH Switch Made to Stick [Page 4] Copyright © 2013 by Chip Heath and Dan Heath All rights reserved.
- Published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York.
- www.crownpublishing.com CROWN BUSINESS is a trademark and CROWN and the Rising Sun colophon are registered trademarks of Random House, Inc.
- Library of Congress Cataloging-in-Publication Data Heath, Chip.
- Decisive / Chip Heath and Dan Heath.
- The Four Villains of Decision Making WIDEN YOUR OPTIONS 2.
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[Page 2] ALSO BY CHIP HEATH AND DAN HEATH Switch Made to Stick [Page 4] Copyright © 2013 by Chip Heath and Dan Heath All rights reserved. Published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York. www.crownpublishing.com CROWN BUSINESS is a trademark and CROWN and the Rising Sun colophon are registered trademarks of Random House, Inc. Library of Congress Cataloging-in-Publication Data Heath, Chip. Decisive / Chip Heath and Dan Heath. — 1st ed. p. cm. 1. Decision making. I. Heath, Dan, 1973– II. Title. HD30.23.H395 2013 153.8′3—dc23 2012038225 eISBN: 978-0-30795641-5 Jacket design by Justin Gammon v3.1 [Page 5] To our wives, Susan and Amanda, the best decisions we ever made [Page 6] CONTENTS Cover Other Books by This Author Title Page Copyright Dedication Introduction 1. The Four Villains of Decision Making WIDEN YOUR OPTIONS 2. Avoid a Narrow Frame 3. Multitrack 4. Find Someone Who’s Solved Your Problem REALITY-TEST YOUR ASSUMPTIONS 5. Consider the Opposite 6. Zoom Out, Zoom In 7. Ooch ATTAIN DISTANCE BEFORE DECIDING 8. Overcome Short-Term Emotion 9. Honor Your Core Priorities PREPARE TO BE WRONG 10. Bookend the Future 11. Set a Tripwire 12. Trusting the Process Next Steps Recommendations for Further Reading Clinics Overcoming Obstacles Endnotes Acknowledgments [Page 7] Introduction Shannon, the head of a small consulting firm, is agonizing about whether to fire Clive, her IT director. Over the past